DATE
Apr 24, 2025
Designing Tranquility: Elevating Aerie NC’s Brand and Digital Experience
Website design and development
Services
Website design and development
Industry
Hospitality
Client
Aerie
Overview
Aerie Bed & Breakfast is a charming, boutique accommodation located in the serene countryside of North Carolina. With cozy rooms, locally sourced breakfast, and personalized hospitality, Aerie offers an escape for couples, families, and solo travelers seeking a peaceful retreat.
Despite the allure of the property, Aerie faced challenges in attracting guests due to a lack of brand awareness and minimal online presence. They reached out to our marketing agency to enhance their visibility and increase bookings.
Challenges
Brand Identity: While the physical property was appealing, Aerie needed to communicate its unique experience and value proposition better online.
Low Conversion Rate: The website wasn't optimized to increase chances for direct bookings, leading to lost website visitors, which reduced profit margins.
Seasonal Occupancy: As a B&B, Aerie experienced fluctuating booking volumes, with slower business during off-peak seasons.
Objectives
Build a cohesive brand identity that resonates with target guests.
Increase website traffic and direct bookings through organic and paid digital marketing.
Engage potential guests through social media, content marketing, and influencer partnerships.
Address seasonal occupancy challenges through special offers and promotions.
Our Approach
Website Revamp: We redesigned the Aerie Bed & Breakfast website to focus on user experience, incorporating professional photography of the rooms, outdoor spaces, and amenities. The website was optimized for mobile viewing and enhanced the integration of the current booking system, speeding up booking process.
SEO and Content Strategy: To improve Aerie's organic search rankings, we implemented a robust SEO strategy, targeting key phrases such as "Bed & Breakfast North Carolina," "romantic getaway NC," and "peaceful retreats on the coast."
Results
12.6% Increase in Average Engagement Rate within the first 3 months, driven primarily by organic search and paid advertising efforts.
6.9% Growth in Average Position, thanks to strategic keyword enhancements.
Conclusion
By partnering with our marketing agency, Aerie Bed & Breakfast was able to create a strong online presence that better reflected its charm and appeal. The combination of a redesigned website, effective SEO strategies, increase bookings, and improve year-round occupancy.
This case study demonstrates how a well-rounded digital marketing approach can help transform a small, local business into a thriving destination for travelers.
